Last updated 10 September 2026
The summary is here to help. If it ever differs from the full terms below, the full terms apply.
Early Bird is operated by The Early Bird Co, referred to in these terms as Early Bird, we, us and our. These terms apply to the website at theearlybird.co, the application at app.theearlybird.co, and every email, notification and piece of content we provide through them (together, the Service).
By browsing the Service, creating an account, or paying for a subscription, you agree to these terms, to our Privacy policy and to our Refund policy, which form part of this agreement. If you do not agree, do not use the Service.
Early Bird is a research and educational product. We publish a curated board of business opportunities (gaps). Each gap describes a business model applied to a particular industry, the tools we believe it needs, our estimate of what it could earn, and a five stage launch plan made up of tasks and prompts. Some gaps are open to everyone. Others are open only to Insider subscribers. What you are buying is access to that research and those instructions.
Nothing on the Service is a promise, guarantee or prediction that you will earn money. Every revenue figure we show is labelled Potential. It is our estimate of what a business of that kind could earn, based on public information about what comparable operators charge and sell. It is not a statement of what any real business has earned, and it is not a forecast of what you will earn.
What you earn, if anything, depends on your effort, skill, timing, market, pricing, costs, competition, and on factors nobody controls. Many people who start a plan will earn nothing. Some will lose money on tools, advertising or stock. You accept that risk when you decide to act on anything you read here.
We do not publish testimonials that show earnings, and we do not want you to rely on any earnings claim you see anywhere else about Early Bird. If you see one, tell us.
We are not financial advisers, accountants, lawyers, tax agents or licensed professionals of any kind. Nothing on the Service is financial product advice, investment advice, legal advice, tax advice or medical advice. Some of the gaps describe businesses in regulated industries (for example health, finance, food, education and services to children). It is your responsibility to find out what licences, registrations, insurance, consumer protection and other laws apply to you, in your location, before you act, and to get proper advice from a qualified person.
Essential is free. It includes the whole board, your match score on every gap, and at least one full sample launch plan. We may change what Essential includes.
Insider is a paid subscription that opens every launch plan on the board. The current prices are shown on the pricing page and again at checkout. Prices are in the currency shown at checkout. Where a tax such as GST or VAT applies, it is either included in the price shown or added at checkout, and the checkout page will make that clear before you pay.
Payments are processed by Stripe. Your card details go to Stripe and are never stored by us. By paying, you confirm you are authorised to use the payment method. Stripe's own terms and privacy policy apply to how it handles your details. If you dispute a charge with your bank instead of contacting us first, we may suspend your account while the dispute is resolved. We would much rather you emailed us: most refund questions are sorted within a day.
The gaps, launch plans, tasks, prompts, revenue estimates, tool lists, text, design, code, the Early Bird name and the pixel bird are owned by us or licensed to us, and are protected by copyright, trade mark and other laws. We grant you a personal, non-exclusive, non-transferable, revocable licence to view and use the content for the purpose of starting and running your own business. Within that purpose you may use any plan or prompt as many times as you like, adapt it as you like, and keep using anything you have already used after your subscription ends.
You may not:
This licence ends if you breach these terms. Any use of the content outside this licence without our written permission is an infringement of our rights and we may act on it.
Many of our plans ask you to run prompts in AI tools such as Claude or ChatGPT, and to use third party services such as payment processors, website builders, advertising platforms and marketplaces. Those tools and services are not ours. We do not control them, we are not affiliated with or endorsed by them unless we say so, and their names and logos belong to their owners. Your use of them is governed by their own terms, prices and policies, which may change without notice.
AI tools can produce output that is wrong, out of date, biased, or unsuitable for your situation. You are responsible for checking anything an AI tool produces before you rely on it or publish it, and for making sure what you publish is accurate, lawful and does not infringe anyone's rights.
When using the Service you must not:
You own your quiz answers, saves, notes and progress. You give us a licence to store and process them so the Service works for you, as described in our Privacy policy. If you send us feedback, suggestions or ideas, you agree we may use them without any obligation to you, and without payment or credit.
We work to keep the Service available, but we do not guarantee that it will be uninterrupted, error free or available at any particular time. We may add, change or remove features, add or remove gaps from the board, change how gaps are scored or grouped, and change the number of gaps that are free or paid. We publish new gaps on a schedule we set, and we may change or pause that schedule. None of this entitles you to a refund except where the Refund policy or the law says so.
If you are a consumer under the Australian Consumer Law, or under similar laws where you live, you have guarantees that cannot be excluded, restricted or modified by contract. Among other things, our services must be provided with due care and skill, be fit for any purpose you told us about, and be delivered within a reasonable time. Nothing in these terms excludes, restricts or modifies those guarantees or any liability we cannot lawfully limit.
Where the law lets us limit our liability for a breach of a guarantee relating to services, we limit it to supplying the services again or paying the cost of having them supplied again, whichever we choose. A failure to make money from a gap is not a failure of our service, for the reasons in section 4.
Subject to section 14, the Service and all content are provided "as is" and "as available". We do not warrant that any gap is accurate, complete, current, achievable, lawful in your location, or suitable for you. Research goes stale, markets move, tools change their pricing and terms, and some opportunities close. We do our research by hand and with care, but it is research, not a due diligence report on your circumstances.
Subject to section 14, and to the fullest extent permitted by law:
You agree to compensate us for any loss, liability or cost (including reasonable legal costs) that we suffer because of a claim by a third party arising from your breach of these terms, your breach of the law, or your use of the content in a business you run. This does not apply to the extent the loss was caused by our own breach or negligence.
These terms are governed by the laws of New South Wales, Australia. If you have a problem, email info@theearlybird.co first and give us 30 days to sort it out. Most problems are sorted in one reply. If we cannot resolve it, the courts of New South Wales and the courts able to hear appeals from them have jurisdiction, without limiting any right you have under consumer law to bring a claim where you live.
We may update these terms. For a minor change (such as wording or a new feature) we will update the date at the top. For a change that reduces your rights or increases your obligations, we will email account holders at least 14 days before it takes effect. If you keep using the Service after that date you accept the new terms. If you do not accept them, cancel and close your account before that date and you will not be bound by the change.
The Early Bird Co
info@theearlybird.co